Proud to be Asian - Serena Tang x Serena Mah x Lindork

A note from Lindork.

Hello Friends,

We have exciting news to share. I am partnering with an Asian collective in Edmonton to launch new merchandise to celebrate and empower the accomplishments of our community during the month of May. Asian Heritage Month is a time to give back, lift and collaborate to raise awareness, create conversation and build allyship. Leading the charge is me, Serena Mah, public relations consultant and former journalist, along with Serena Tang, an Edmonton illustrator. The two Serenas have been working together for some time and have shared experiences as first-generation Chinese Canadians.

Our merchandise will be a special edition to Edmonton food blogger and influencer, Linda Hoang’s collection and is set for pre-order with a link coming soon. All proceeds will be donated to Indigenous-led, Bear Clan, which supports the houseless in Edmonton and Winnipeg.

This year we saw history in the making with Michelle Yeoh and Ke Huy Quan recognized at the Oscars as Best Actor and Best Supporting Actor, respectively. We also shine with great initiatives in the community to support and educate about anti-Asian racism. While this illustrates progress, we know more work needs to be done. With racism due to the pandemic on the rise in Asian populations, we are committed to creating safer spaces for all.

On April 22, we are hosting a photo shoot to showcase the merchandise and spread awareness.
On May 1 at 12:00 - 1:30 pm Mary Burile Park 10465 - 97 Street, we will clean up Chinatown with the Bear Clan patrol to kick off AHM and we invite our media friends to share this exciting partnership.

We hope this campaign designed and promoted by the Serenas will invite you to participate in #proudlyasian #asianheritagemonth The project is locally led, designed and made in Edmonton. We invite you to participate in a digital campaign with stills and videos to spark a movement with our friends, influencers and business across Canada.

In summary, how can you support this?

• Stop by our promotional shoot on April 22 to showcase our merchandise.

• Purchase merchandise at local participating stores or online at this link

  https://zenliondesign.myshopify.com/collections/asian-heritage-month-lindork

• Take a picture and share tag us and encourage your networks to get involved

  Attached is a photo of our design we feature tee shirts and if you are in Edmonton I will deliver it with a smile and a coffee.

  Thank you for your consideration.
  Be safe and most of all be kind to one another.
  Serena Mah
  Serena Tang
  Linda Hoang